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Director of Marketing

Reports To: Chief marketing and communications officer
FLSA Status: Exempt
Date: January 2023

To apply please send your cover letter and resume to


National Brain Tumor Society (NBTS) unrelentingly invests in, mobilizes and unites our community to discover a cure, deliver effective treatments, and advocate for patients and their care partners. NBTS is a leading policy advocacy and research organization as well as a convener of brain tumor research leaders including industry, regulators, funders, clinician researchers, and patient advocates. The organization also delivers timely information and support to patients and families. Through collaborative leadership with partners, our results include paradigm-shifting research discoveries, increased federal funding for brain tumor research, innovative new clinical trials, opportunities for entrepreneurship and venture philanthropy to benefit brain tumor research, and empowering collaborative advocacy that results in reforms and advances to health care and the development of treatments. 

While we have seen significant progress in terms of scientific understanding of brain tumor biology, we are unsatisfied with the status quo of today’s treatment options. NBTS is committed to investment in new ideas and research poised to incent the development and realization of treatments that dramatically increase survival and quality of life for patients.

Position Summary:

Join a collaborative team of creative engagement and experience focused marketing and communications professionals in our mission to conquer and cure brain tumors— once and for all. Reporting to the chief marketing and communications officer, you will lead a team committed to best-practice and innovation across our national marketing platforms. In many ways serving as the managing director for the marcomms department, you partner with the CMCO to establish organization-wide processes and execute the vision for marketing and communications at NBTS. As strategic and operational leader reporting to and working with the CMCO, you will build strong relationships across the organization and collaborate on public health, research, public policy, patient service, and fundraising creative campaigns toward our mission and organizational goals to discover and bring about cures and make tangible change for the brain tumor community. 

Reporting to the chief marketing and communications officer, the director of marketing and communications at the National Brain Tumor Society leads digital marketing efforts across enterprise-wide channels.

Duties & Responsibilities:

Program and campaign marketing:

  • Working closely with programmatic leads across the organization, create and manage the execution of marketing plans for priority programs and initiatives
  • Collaborate with the Peer to Peer team to develop and execute comprehensive marketing plans for growth 
  • Identify measurable KPIs by campaign and develop reports to share outcomes with leadership  
  • Build strong relationships with programmatic leads to enable a partnership approach to marketing.  

Enterprise marketing strategy and analytics: 

  • Develops comprehensive reports on marketing analytics on the initiative and channel level, and recommends improvements to drive mission delivery and raise funds
  • Stays abreast of best practices in the digital landscape and recommends improvements across digital platforms
  • Oversees content creation across digital platforms, including and associated blog(s), social media channels, and broadcast emails

Brand management and quality control:

  • Collaborate with the CMCO and the marcomms team to steward a strong brand across all platforms
  • Advocate for brand and quality control
  • Direct the creation of marketing collateral with the graphic designer 


  • Manages ~1-3-person team including hiring, staff development and performance evaluations
  • Recommends process improvements and implements streamlined processes across the organization
  • Collaborates closely with marcomms team members on strategy and execution of materials
  • Manages vendor relationships as needed to facilitate projects that fall outside the scope of marcomms skill sets

Digital oversight and strategy: 

Oversees team responsible for primary communications channels for the organization, including the website and email platform, ensuring best-practice communications that are compliant with CAN-SPAM and other pertinent laws 

  • Website
    • Ensures website is optimized for SEO and collaborates with colleagues in marcomms and across the organization to develop innovative lead-generation strategies for NBTS that drive users to site
    • Oversees webmaster for and subsidiary websites
    • Oversees the governance structure for NBTS websites and determines efficient, effective management of website content across the organization
    • Collaborates closely with the director of operations to ensure technical functionality of website, including
      • Hosting/server routine maintenance
      • Troubleshooting website
      • Generating and updating content on website
      • Programming knowledge of Javascript, CSS, HTML
      • Accessibility and compliance across digital platforms
    • Convenes partners across the organization to ensure a strong collaboration on the site design and implementation
    • Oversees routine maintenance and content control across websites
  • Email 
    • Recommend list hygiene improvements
    • Oversee segmentation lists 
    • Build email channel strategy across organization
  • Social media 
    • Oversee advertising initiatives
    • Stay abreast of best practices and oversee social media presence

Other duties as assigned by chief marketing and communications officer

Qualifications & Experience:

  • At least 3 years demonstrated experience managing communications, digital marketing, and/or creative teams, including experience with hiring, staff development and performance evaluations
  • 5-10 years of experience in marketing and communications, preferably in the nonprofit, health care, or equivalent
  • Experience marketing complex peer to peer events or other regional events.
  • Experience in the healthcare industry or nonprofit sector preferred
  • Undergraduate degree in Communications, BA or BS in a related field, or equivalent prior work experience required
  • MBA or other advanced degree preferred

Required Skills & Ideal Characteristics:

Required Competencies:

  • A proven team builder, internal leader, talent developer and manager, as well as being highly responsive to executive leadership
  • Highly effective project manager, capable of overseeing a multitude of communications projects simultaneously across the organization
  • Ability to work independently and thrive on managing a variety of key initiatives concurrently
  • Demonstrated editing/writing skills for internal and external non-scientific audiences
  • Knowledge of SEO best practices
  • Strong brand management skills
  • Programming knowledge of Javascript, CSS, HTML (webmaster)
  • Proficiency with Adobe Creative Suite: InDesign, Photoshop, Illustrator

Additional Characteristics:

  • A desire to work for a mission-driven organization dedicated to helping those facing a life threatening disease
  • Keen attention to detail
  • Eye for big-picture storytelling
  • Strong collaborative skills
  • Proactive self-starter
  • Positive (can-do) attitude

Work Environment:

The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Location: Remote. Work will be performed in a home office or other previously established workspace within the United States, Central or Eastern time zones preferred
  • This is a full-time, exempt position
  • Travel to headquarters and meeting locations by car and/or plane may be required up to 10% of the time
  • Role is largely sedentary and requires sitting or standing in a stationary position for extended periods of time
  • Role frequently involves communicating on the phone and operating a computer for at least 70% of the work day

How to Apply:

To apply, email a cover letter and resume to:

NBTS strives to ensure we have a workplace that embraces diverse viewpoints, backgrounds, cultures, and experiences. NBTS provides equal employment opportunities to all employees and applicants for employment, and prohibits discrimination and harassment of any type without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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