Reports To: Chief Executive Officer
FLSA Status: Exempt
Date: November 2019
National Brain Tumor Society (NBTS) unrelentingly invests in, mobilizes and unites our community to discover a cure, deliver effective treatments and advocate for patients and their care partners.
NBTS is a leading policy advocacy and research organization as well as a convener of brain tumor research leaders including industry, regulators, funders, clinician researchers and patient advocates. The organization also delivers timely information and support to patients and families. Through collaborative leadership with partners, our results include increased federal funding for brain tumor research, improved clinical trials, the enactment of the most comprehensive childhood cancer law in decades, and improved clinical trial education.
While we have seen significant progress in terms of scientific understanding of brain tumor biology, we are unsatisfied with the status quo of today’s treatment options. NBTS is committed to investment in new ideas and research poised to incent the development and realization of treatments that dramatically increase survival and quality of life for patients.
The Senior Director of Communications will develop and guide the strategy and production for organization-wide communications and public relations to effectively and consistently express and engage people with National Brain Tumor Society’s (NBTS) mission, programs, services, initiatives across all platforms and channels.
In partnership with the NBTS Executive Team, the Senior Director will lead communications on a variety of strategic initiatives, ensuring that NBTS is positioned as a primary source, disseminator, and conduit of thought leadership and information to the brain tumor community.
The ideal candidate will have experience in the life sciences, health care, and nonprofit sectors. In addition, the candidate will have demonstrated experience in the following areas:
- Leading the development, improvement, and maintenance of internal and external communications derived from the NBTS strategic plan;
- Directing and providing communications support for NBTS’s Development team, including, but not limited to, annual fund appeals, peer-to-peer fundraising platforms, major donor proposals, event sponsorships, cause marketing, digital giving, and donor stewardship and recognition efforts;
- Crafting brand alignment and communications strategies for multiple affiliated projects and subsidiaries together with a parent or enterprise brand;
- Communicating life sciences and medical research results to a variety of audiences;
- Developing comprehensive communications strategies for public policy/ advocacy campaigns;
- Coordinating and providing oversight for communications-based services including webinars, videos, and web-based services;
- Originating, developing and placing human interest stories;
- Directing media advocacy and public relations efforts;
- Providing communications counsel and strategy to a CEO/Executive Team;
- Working with senior executives to create their communications platforms and thought leadership position on areas of key strategic significance;
- Is on top of and understands how to orchestrate together ever-shifting/emerging MarComms tools/tactics/techniques including SEO, measurement/analytics, marketing automation, AdWords, mobile optimization, re-marketing, etc.)
- Identifying and coaching internal subject matter experts, including managing the creation of presentations and speaker placement at strategic events;
- Preparing executives for speaking opportunities, including developing talking points, Q+A, and other relevant materials.
- Develop, implement, and evaluate the annual communications, marketing and brand positioning plan across the organization, all programs and audience segments;
- Mentor and lead a five person team responsible for NBTS-wide communications, including website design/administration, social media, messaging, public relations, and fundraising support, including digital giving;
- Lead the generation of online content that engages audience segments and leads to measurable action;
- Optimize staff, freelance, consultant, and volunteer talent to carry out the communications and marketing strategies
- Identify and develop communications skills and abilities of key staff
- Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities;
- Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, and NBTS’ website;
- Coordinate website maintenance, ensuring that new and consistent information (article links, stories, and events) is posted regularly;
- Track and measure the level of engagement and response to communications among audience segments over time;
- Lead the building of a constituent insights program.
National Brain Tumor Society is seeking an accomplished Senior Director of Communications with a minimum of 10 years of communications experience at a complex life sciences, academic medical, or healthcare nonprofit entity. The ideal candidate will have demonstrated success in directing communications strategy, a solid understanding of fundraising approaches and technology, and a track record of partnering with executives, thought leaders, and high-level volunteers. The ability to absorb strategic initiatives and research progress and transform them into exciting and useful messages, including dissemination to the right audiences through the best distribution channels, is critical.
Specific requirements include:
- Highly collaborative, proactive leadership style and mission driven;
- Strong experience developing and implementing patient-focused communications and marketing strategies using various platforms.
- Proficient understanding of content management systems and customer relations management technology (SalesForce, Luminate, Convio, Classy WordPress).
- Understanding of Google Analytics and SEO preferred.
- Excellent writing/editing and verbal communication and problem solving skills;
- Ability to clearly interpret and distill scientific, clinical and commercial information;
- A strong track record as a creative learner and integrative director who naturally brings stakeholders together and brings out talent within our staff and volunteers;
- A proven team builder, internal leader, talent developer and manager
- Sincere commitment to working collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters;
- A high energy approach, demonstrating the maturity and leadership to serve as a unifying force and position communications discussions at both the strategic and tactical levels;
- An outstanding listener who is able to orchestrate a strategy for communicating and marketing NBTS and its specific initiatives that convey the human stories interwoven with our mission delivery programs and differentiate our value.
- Ability to work independently and thrive on managing a variety of key initiatives concurrently;
- Entrepreneurial vision, including creating and implementing new initiatives;
- Actively explores new technology opportunities for communications and marketing
- Comfort in building relationships, with the flexibility and finesse to “manage by influence.”
Bachelor’s Degree required; Master’s Degree in Communications preferred.
Physical Demands: (The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
- Required to sit for long periods of time.
- Infrequent light physical effort required.
- Ability to travel (drive and/or fly) to conferences, meetings, events, etc.
Work Environment: (The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
- Work performed in an office environment.
- Location: National Brain Tumor Society’s office: Newton, MA
- This is a full-time position.
- Travel may be required approximately 10% of the time.