Digital Marketing Coordinator

Reports To: Senior Director of Marketing
FLSA Status: Exempt
Date: June 2024

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Background:

National Brain Tumor Society (NBTS) unrelentingly invests in, mobilizes, and unites our community to discover a cure, deliver effective treatments, and advocate for patients and their care partners. NBTS is a leading policy advocacy and research organization as well as a convener of brain tumor research leaders including industry, regulators, funders, clinicians, researchers, and patient advocates. The organization also delivers timely information and support to patients and families. Through collaborative leadership with partners, our results include paradigm-shifting research discoveries, increased federal funding for brain tumor research, innovative new clinical trials, opportunities for entrepreneurship and venture philanthropy to benefit brain tumor research, and empowering collaborative advocacy that results in reforms and advances to health care and the development of treatments.  

While we have seen significant progress in terms of scientific understanding of brain tumor biology, we are unsatisfied with the status quo of today’s treatment options. NBTS continues to invest in new ideas and research poised to incent the development and realization of treatments that dramatically increase survival and quality of life for patients.

Position Summary:

Reporting to the Senior Director of Marketing, the Digital Marketing Coordinator at the National Brain Tumor Society coordinates and creates marketing content across enterprise-wide channels. The Coordinator serves as an integral part of the communications team, providing critical administrative and operational support for key campaigns and working closely with internal partners across departments. The Coordinator is responsible for managing task and project workflow within the digital marketing team, creating and sharing social media content across channels, and assisting with a wide variety of other digital marketing projects as needed.

This position requires strong writing, organizational, project management, and problem-solving skills, including the capacity to coordinate details, use NBTS IT platforms effectively, and engage in multiple tasks simultaneously. The ideal candidate will have the ability to enforce brand guidelines and adherence to NBTS communications standards, will exercise good judgment and professionalism in a variety of situations, and will demonstrate creative thinking, strong written and verbal communication, and administrative, organizational, and people skills. Social media savvy is a must, and experience creating/managing social media for an organization, brand, company, group, or club is a plus.

Duties & Responsibilities:

This is a representative list of the general duties the position may be asked to perform and is not intended to be all-inclusive.

Digital Marketing:

• Write and post copy across digital/multimedia marketing platforms; participate in content ideation
• With guidance from social media manager:
  • Implement channel-specific strategies for content creation to help drive awareness, engagement, lead generation, and cultivation
  • Support with content moderation; respond to comments, messages, and other queries on social channels
• Edit copy (intended for digital channels) from colleagues across the organization to ensure consistency and brand alignment with NBTS style guide
• Monitor other organizations’ digital channels and ads for ideas and opportunities

 Project Coordination:

• Manage workflow of day-to-day projects for digital marketing team, including incoming marketing requests from the NBTS Development team
  • Assist the Senior Director of Marketing in establishing detailed project plans, including relevant KPIs, metrics, timelines, milestones, budget/payments, deliverables, and risk assessments
  • Collaborate with digital marketing team to coordinate staff and internal resources
  • Monitor project progress and adapt work as required to ensure projects meet final deadlines and intermediate milestones
  • Keep all relevant stakeholders informed about project progress through clear, consistent status updates 
• Coordinate the project flow for NBTS monthly newsletter email, ensuring input and approvals
• Coordinate online store management and fulfillment of marketing collateral

Team Administration: 

• Manage calendars and perform complex scheduling to ensure that key stakeholders can attend and host relevant meetings or events 
• Coordinate remote meetings by managing logistics, compiling agendas, preparing relevant materials in advance, taking minutes, distributing meeting minutes to attendees, and assigning tasks based on meeting action items
• Perform routine administrative duties such as maintaining electronic filing systems, answering phone calls, arranging travel, completing expense reports, mailing supplies or documents, and liaising with external contacts
• Other duties as assigned. Occasional travel to in-person meetings, events, and other NBTS programming may be required.

Educations & Experience:

• 1-3 years of communications, digital marketing, or related experience strongly preferred.
• Bachelor’s degree or equivalent prior work experience in Communications, Marketing, English, or a related field required.

Required Skills, Knowledge, & Abilities:

Required Competencies:

• Strong writing for marketing materials, i.e. copywriting, social media, digital storytelling
• Comfort using digital platforms, especially social media 
• Strong proofreading/QC skills
• Ability to thrive while working on multiple projects

• Keen attention to detail and strong organizational skills
• Collaborative team player with a positive (can-do) attitude
• Desire to work for a mission-driven organization dedicated to helping those facing a life-threatening disease

Preferred but not required:

• Some familiarity with project management apps (such as Trello or Asana)
• Experience working with vendors, such as photographers or printers
• Comfort working in a content management system (such as WordPress or any email system)
• Some familiarity with using design apps (such as Canva) personally or professionally

Extra points (let us know!) if you have…

• Experience working on scripts/storyboards or creating/editing video content 
• Proficiency in Spanish, and/or experience working on bilingual or multilingual content in communications
• Experience with creating digitally accessible content

Work Environment:

The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

• Location: Remote, work will primarily be performed virtually in a home office environment. This role requires a primary work location in the Eastern time zone of the United States
• Hours: Normal hours for this role are 9 a.m. to 5 p.m. ET, Monday through Friday. Occasional attendance at NBTS events or meetings may be required on the weekend or outside of normal hours.
• Travel by car and/or plane throughout the US may be required approximately 5% of the time.
• This role is largely sedentary and requires sitting or standing in a stationary position for extended periods of time. This role frequently involves communicating on the phone and operating a computer for at least 70% of the work day.

How to Apply:

To apply for this role, email a resume, cover letter, and writing samples to careers@braintumor.org. The writing samples should include 2 to 3 short pieces that are representative of your current skills and the breadth of your prior writing experience. A link to an online writing portfolio may be submitted instead of or in addition to the writing samples.

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NBTS strives to ensure we have a workplace that embraces diverse viewpoints, backgrounds, cultures, and experiences. NBTS provides equal employment opportunities to all employees and applicants for employment, and prohibits discrimination and harassment of any type without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.